BuyingTime Daily - January 13, 2026
Rolex’s $600M CPO moment, Golden Globes wrist candy, standout new releases, deep reviews, sharp videos, and a smart Breguet auction play.
Time Graphing today’s watch universe
The January 13, 2026 edition of Time Graphing Today’s Watch Universe captures a watch market that feels both confident and curious, with momentum building across new releases, celebrity-driven storytelling, and a secondary market that continues to mature. The headline number belongs to ROLEX, whose Certified Pre-Owned program quietly crossed roughly $600 million in annual sales, now accounting for more than ten percent of the brand’s secondary-market activity. What began as a cautious experiment has turned into a meaningful pillar, tightening buyer confidence and reinforcing ROLEX’s grip on both the first and second life of its watches.
Awards season added sparkle and context, as the Golden Globes once again proved that red carpets are now legitimate horological runways. From Timothée Chalamet’s URBAN JÜRGENSEN to Leonardo DiCaprio’s rare ROLEX, and strong showings from OMEGA, HUBLOT, and AUDEMARS PIGUET, the night reinforced how watches have become deliberate extensions of personal branding rather than afterthoughts. That theme carried through the deeper watch-spotting features and collector profiles, including a thoughtful look at Roni Madhvani’s historically anchored PATEK PHILIPPE and VACHERON CONSTANTIN collection, where provenance and personal narrative matter more than hype.
On the business side, CHANEL’s minority stake in Kross Manufacture signaled continued strategic interest in specialized, high-end production rather than splashy brand expansion, while CITIZEN earned renewed recognition for climate leadership, reminding readers that sustainability is no longer a side story but a core part of modern watchmaking identity. Product news remained dense and varied, from design-forward releases like CIGA DESIGN’s Time Cipher to high-craft statements from ARNOLD & SON and CREDOR, alongside accessible, well-priced tool watches from MIDO and aviation-inspired pieces from RAKETA - from Russia.
Reviews this week leaned heavily into depth and range, spanning everything from a historically important BREGUET pocket watch to modern standouts from CHOPARD, H. MOSER & CIE, GLASHÜTTE ORIGINAL, VACHERON CONSTANTIN, and VICTORINOX SWISS ARMY. The mix reinforced how today’s collecting landscape comfortably accommodates museum-level horology and rugged, everyday watches in the same conversation. The accompanying videos extended that dialogue, tackling value plays in the secondary market, celebrity collections, the future challenges facing luxury watches in 2026, and the enduring relevance—and limitations—of the so-called “Holy Trinity.”
The auction focus brought things back to earth with a quietly compelling opportunity: a 2019 BREGUET Classique 7337 in yellow gold trading far below retail, a reminder that patience and knowledge still matter more than frenzy. Taken together, today’s issue felt less about chasing the next big thing and more about understanding why watches resonate, how value is evolving, and where thoughtful collectors may want to spend their attention—and money—in the year ahead.
–Michael Wolf
News Time
Rolex Certified Pre-Owned generates $600 million in sales
Rolex’s Certified Pre-Owned program generated approximately $594 million in sales in 2025, representing more than 10% of the estimated $5.8 billion secondary market for Rolex watches. Now in its fourth year, the program has expanded to more than 100 retailers worldwide, collectively offering around 7,500 authenticated, certified watches. By backing pre-owned pieces with a manufacturer guarantee, Rolex has strengthened buyer confidence and tightened its grip on the second-hand segment. Streamlined authentication and refurbishment processes now allow authorized dealers to handle more of the work, reducing service times and better matching the fast-moving nature of luxury watch pricing.
Hollywood Glitters on the Wrist: The Most Jaw-Dropping Watches at the 2026 Golden Globes
The 2026 Golden Globes red carpet doubled as a showcase of high horology, with stars pairing couture looks with standout timepieces. Timothée Chalamet highlighted urban elegance with an Urban Jürgensen, while Leonardo DiCaprio wore a rare Rolex “Le Mans,” underscoring the continued appeal of collectible, storied watches. Major brands like OMEGA, Hublot, and Audemars Piguet were strongly represented, turning the event into a rolling exhibition of modern and classic watchmaking. Each watch choice reinforced its wearer’s persona, blending craftsmanship, prestige, and personal style.
Chanel Takes Stake in Kross Manufacture
Chanel has taken a 30% minority stake in Kross Manufacture, the production arm behind Kross Studio and select third-party clients. Rather than adding a new consumer brand, the move is aimed at strengthening Chanel’s access to specialized, high-end manufacturing capabilities. Kross Manufacture grew out of Kross Studio to better utilize its technical and CNC capacity for small, complex series that bigger players often overlook. The partnership is expected to deepen Chanel’s ties to independent, technically driven watchmaking, with further developments to be detailed in the future.
Citizen Earns Place On CDP A List For Climate Leadership
Citizen has secured a place on CDP’s prestigious A List for climate leadership for the fourth year in a row, underscoring its long-term focus on environmental responsibility. The company is actively working to cut greenhouse gas emissions, boost energy efficiency, and increase the share of renewable electricity across its operations. It supports major global initiatives, has science-based CO₂ reduction targets, and joined RE100 in 2025 with a pledge to use 100% renewable electricity. Citizen’s Eco-Drive watches reinforce this sustainability narrative by relying on light-powered technology rather than disposable batteries.
Feature Time
Watch Spotting at the 2026 Golden Globes
The 2026 Golden Globes red carpet doubled as a showcase for high-end watchmaking, with celebrities pairing couture looks with standout timepieces. Benny Blanco drew attention with a Jacob & Co. Diamond Boutique Timepiece worth $700,000, while several Hublot models on the wrists of Brett Goldstein and Matthew Rhys added contemporary flair. Mainstream and heritage brands such as Fossil, Omega, Longines, Rolex, and Cartier were also well represented, each contributing its own mix of style and prestige. Collectors and enthusiasts were left with a rich roster of references to track as awards season continues.
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Real Watch Collectors: Roni Madhvani
Roni Madhvani describes his collection as a series of personal stories, where each watch represents a thread of his life rather than a mere object of value. A key piece is his double-signed Patek 2429, which connects him to Uganda and the storied retailer Wolf Horovitz, once a favorite of King Fuad of Egypt. Over time he has learned to trust his own eye, focusing on Patek Philippe and Vacheron Constantin from roughly 1945–1965, an era he sees as a golden age of Swiss design. If starting again, he would move faster on the pieces he hesitated over, with his unreachable grail remaining a Patek Cloisonné enamel reference 2481.
CIGA design Time Cipher
CIGA design’s Time Cipher reimagines how time is displayed through a wandering-hour mechanism that departs from traditional hands. A central assembly tracks minutes while an hour disc aligns with a fixed marker, all powered by a customized Miyota 9000–series automatic movement with a 42-hour power reserve. Its “Super Black” dial coating absorbs 99.3% of light, creating a dramatic sense of depth and making the floating indices and markers pop. Built in 316L stainless steel with a slim 45mm x 11.8mm profile and a fluororubber strap, it offers a striking, design-forward package at an approachable $899.
Seven Watch Brands to Watch in 2026
Despite economic headwinds in 2025, the watch world delivered major stories, from headline-grabbing releases at Rolex and Cartier to Patek Philippe’s preparation for the Nautilus’s 50th anniversary. Looking into 2026, several brands are poised for breakout momentum, including Longines, which has been winning over collectors with historically grounded designs, and Tudor, which marks its 100th anniversary with the potential for significant launches. Seiko’s 145th anniversary adds further anticipation, promising more breadth across its ranges. Meanwhile, Ulysse Nardin’s “Year of the Freak” and the comebacks of Universal Genève and Gallet hint at a year rich in revival narratives.
Exploring Montblanc’s Nicolas Rieussec Collection
Montblanc’s Nicolas Rieussec collection pays tribute to the inventor of the chronograph by fusing historical inspiration with modern mechanics. Signature design cues include rotating chronograph disks and a layout focused on legibility, all backed by movements that demonstrate Montblanc’s technical growth since acquiring Minerva. The watches often incorporate practical complications such as a second time zone, date display, and a 72-hour power reserve, making them as functional as they are distinctive. Special editions nod to Rieussec’s roots in timing horse races, reinforcing the narrative link between past and present.
Best Watch moments At The Golden Globes 2026
The 2026 Golden Globes offered a parade of memorable watch choices, led by Timothée Chalamet, whose Urban Jürgensen matched a breakout year on-screen and on the wrist. Jennifer Lawrence’s vintage Longines cocktail watch and Leonardo DiCaprio’s rare Rolex Daytona underscored the appeal of classic and collectible pieces. Elsewhere, Paul Mezcal’s Cartier Tortue, Jeremy Allen White’s Louis Vuitton Tambour, and Colman Domingo’s Omega Speedmaster added distinct personality and range to the field. Additional highlights from John Krasinski, Adam Brody, Hudson Williams, Tramell Tillman, and Joe Alwyn showed how contemporary, gender-fluid, and bold designs are reshaping what counts as a red-carpet “statement watch.”
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Editorial Time
Essays: Here’s To Growing Knowledge And Seeking The ‘Whys’ In 2026
This editorial argues that 2026 should be the year watch enthusiasts look past surface-level aesthetics and dig into why they love horology in the first place. It calls for more critical conversation around pricing and value, especially as even “entry-level” watches climb in cost. Collectors are encouraged to learn the historical and technical context behind the pieces they admire, and to ask tougher questions about what makes a watch truly worthwhile. Above all, it champions curiosity, community, and shared knowledge as the best way to navigate an increasingly complex watch market.
Event Time
India Watch Weekend Returns For Its Second Edition
The second edition of India Watch Weekend, taking place today, January 13, 2026, brings together sixteen confirmed brands, including A. Lange & Söhne, Jaeger-LeCoultre, and Grand Seiko. The event blends heavyweight maisons with independent makers, with more names expected to join as the date approaches. Beyond booths and brand presentations, the program features collector roundtables, panel discussions, and curated showcases designed to deepen engagement among enthusiasts. Organizers emphasize that India is evolving from an important sales territory into a key cultural hub for global watch collecting and conversation.
The Latest Time
Arnold & Son
Arnold & Son Perpetual Moon 41.5 Red Gold ‘Year of the Horse’—Métiers d’Art Meets Moon
The Arnold & Son Perpetual Moon 41.5 Red Gold “Year of the Horse” is a limited edition celebrating the arrival of the Fire Horse in February 2026. Its dial features an intricately hand‑engraved solid red‑gold stallion against a black aventurine sky, with miniature painting and luminous elements that transform as light fades. Inside is the manually wound calibre A&S1512, offering a 90‑hour power reserve and a moonphase accurate to within one day over 122 years. With its 18K red‑gold case, display back, and finely finished movement, it is positioned as a high‑craft Métiers d’Art piece rather than a tool watch.
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Credor
The Credor Goldfeather Imari Nabeshima Limited Edition
The Credor Goldfeather Imari Nabeshima Limited Edition is a 37.1 mm stainless‑steel dress watch limited to 60 pieces worldwide. Its cobalt‑blue gradient dial, inspired by Imari Nabeshima porcelain, is decorated with blue feather motifs that align with the hour markers, each dial created through multiple firings for a unique finish. Powered by the hand‑wound calibre 6890, it runs at 21,600 vph with a 37‑hour power reserve. Priced at €15,000, this equates to roughly $12,800 USD, reflecting its positioning as a highly artisanal, collectible piece.
IFL Watches
IFL Watches Introduces The Venezianico Arsenale Arlecchino Inspired By The Venice Carnival
The Venezianico Arsenale Arlecchino is a limited edition collaboration in which IFL Watches reimagines the Arsenale sports model through the lens of Venice Carnival. Each of the 40 mm stainless‑steel watches features a hand‑painted dial that channels the masks and colors of the festival, making every piece visually unique. Inside is a Miyota 9039 automatic movement, delivering reliable performance behind the artistic front. Limited to 200 pieces, it is priced at $1,390 USD, and ships with both a steel bracelet and a black rubber strap.
Mido
The Mido Ocean Star 200C Red Ceramic
The Mido Ocean Star 200C Red Ceramic updates the historic Ocean Star dive‑watch line with a bold red ceramic bezel and a textured black wave‑pattern dial. Rose‑gold PVD hands and indices add warmth and contrast, while the unidirectional bezel and 200 m water resistance keep it capable as a tool watch. Inside beats the Mido calibre 80, offering up to 80 hours of power reserve for real‑world practicality. With a list price of CHF 990, this comes to roughly $780 USD, making it a competitively priced diver that blends color, capability, and value.
Raketa
Raketa Su Pilot’s Watch Draws on Modern Aviation Design Cues
The Raketa Su is a 42 mm pilot’s watch that takes its cues from contemporary aviation, including visual references to the Su‑57 fighter aircraft. Its black PVD‑coated stainless‑steel case, matte black dial, and oversized Super‑LumiNova hour markers prioritize legibility and presence, backed by 200 m water resistance. Power comes from Raketa’s in‑house calibre 2615 automatic movement with a 40‑hour power reserve, and each watch is delivered with both silicone and leather straps plus aviation‑themed packaging and a scale model. Priced at €3,200 (about $2,730 USD) and limited to 800 pieces, it targets enthusiasts who want a robust aviation‑inspired watch with a strong design story.
Wearing Time - Reviews
Breguet
Breguet Equation of Time Pocket Watch No. 2492
The Breguet Equation of Time Pocket Watch No. 2492, made in 1932, showcases how far high-end watchmaking had evolved from the 19th century into the early 20th. One of just four known examples from a special series by Victorin Piguet, it combines a retrograde perpetual calendar with an equation of time display. Its mixed‑metal chain, slim case, and Art Deco styling frame a movement that uses a bespoke architecture and an equation cam to reconcile solar and civil time. The watch realized CHF 241,300 at auction, underscoring both its rarity and its importance in the Breguet canon.
Chopard
Chopard Alpine Eagle 41 SL Cadence 8HF
The Chopard Alpine Eagle 41 SL Cadence 8HF is a 41 mm ceramicised titanium sports watch that pairs lightweight construction with serious chronometric credentials. Its high‑frequency Chopard 01.14‑C movement beats at 56,600 vph, delivering precision that helped it win the Sports Watch Prize at the 2025 GPHG. A pitch‑black dial inspired by a golden eagle’s iris, 100 m water resistance, and a 60‑hour power reserve balance style with real‑world practicality. Limited to 250 pieces and delivered on a black rubber strap with additional options, it also supports the Alpine Eagle Foundation, adding a conservation angle to its appeal.
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Frederique Constant
The Limited-Edition Time+Tide × Frederique Constant Highlife Moonphase Date Manufacture Onyx Moon
This Time+Tide × Frederique Constant collaboration reimagines the Highlife Moonphase in a 39 mm case with a dramatic black onyx dial and no hour markers for a clean, high‑contrast look. Inside, the in‑house FC‑716 movement provides a moonphase display, date, and a 72‑hour power reserve, placing it firmly in the luxury sports‑watch space. The integrated Jubilee‑style bracelet enhances its presence, while quick‑release fittings make it easy to swap to the included black nubuck‑style leather or textured rubber straps. Limited to 100 pieces and priced at €4,895 / £4,350 / $5,695, it is aimed at collectors who want a distinctive, low‑production Highlife variant.
Glashütte Original
The Glashütte Original SeaQ Chronograph
The Glashütte Original SeaQ Chronograph manages to combine a full mechanical chronograph with a big date while still offering 300 m of water resistance. Powered by the in‑house Calibre 37 flyback chronograph, it delivers a 70‑hour power reserve and strong rate performance, with a transparent caseback that shows off Glashütte‑style finishing. The stainless‑steel case, ceramic bezel, and sunburst dial with luminous markers give it a decidedly upscale dive‑watch presence. Paired with a robust synthetic strap made from recycled fishing nets, it leans into both luxury and everyday usability, even if it is more desk‑diver than hardcore tool.
H. Moser & Cie
The H. Moser & Cie Pioneer Flying Hours in Steel
The Pioneer Flying Hours in Steel takes Moser’s wandering‑hours display into the brand’s sportiest collection, with a 42.8 mm stainless‑steel case that remains wearable and refined. Its white fumé dial reveals three rotating hour discs that snap instantaneously into position, giving the watch a dynamic, graphic way of showing the time. The in‑house HMC 240 automatic calibre offers a 72‑hour power reserve and is visible through a sapphire caseback, underscoring the technical side of the design. Delivered on a grey textured rubber strap, the steel version is priced at CHF 29,000, while an aventurine‑dial red‑gold variant sits higher at CHF 39,000.
Luminox
Luminox Pacific Diver Review: A Modern Take From an Iconic Military Watch Brand
The Luminox Pacific Diver updates the brand’s military tool‑watch DNA with a more modern, lifestyle‑driven design. Its 44 mm case remains relatively light at 105 grams and offers 200 m water resistance, paired with an emerald green sunray dial and a solid dive bezel for everyday utility. Tritium tubes provide constant low‑light visibility without charging, reinforcing its practical, no‑nonsense character. While the trim‑to‑fit rubber strap can be intimidating to size, the quartz Ronda 515 movement and overall design make this a durable, grab‑and‑go option for those who like Luminox’s look but want something a bit more contemporary than the classic Navy SEAL.
Union Glashütte
The Union Glashütte Noramis Chronograph Sachsen Classic 2025
The Noramis Chronograph Limited Edition Sachsen Classic 2025 pays tribute to the 1952 Grosser Werkmeister roadster with a 42 mm stainless‑steel case and a dial that echoes vintage car dashboards. Its silver perlage dial surface, black subdials, and red chronograph accents create a motorsport feel that remains elegant rather than aggressive. Inside is the UNG‑27.S2, an upgraded Valjoux 7753 with a 65‑hour power reserve, giving the watch solid mechanical credentials. Limited to 350 pieces and priced at EUR 3,600, it pairs a black calfskin strap and 100 m water resistance with a design that will appeal to both car and watch enthusiasts.
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Vacheron Constantin
Vacheron Constantin Overseas Tourbillon Skeleton
The Overseas Tourbillon Skeleton is the only titanium reference in Vacheron Constantin’s Overseas family, launched in 2022 as a lightweight, open‑worked flagship. At 42.5 mm in diameter and just 10.39 mm thick, it wears slimmer and lighter than its complication might suggest, while still offering 50 m water resistance and an 80‑hour automatic power reserve. The skeletonized movement reveals a meticulously finished tourbillon and bridges, showcasing the brand’s high‑horology chops in a contemporary sports‑watch format. Delivered with a titanium bracelet and additional straps, it is priced around $146,000 in titanium (and $170,000 in pink gold), competing at the very top of the luxury sports‑watch segment.
Victorinox Swiss Army
Victorinox Air Pro Automatic Hands-On: Swiss Army’s New Pilot Watch
The Victorinox Air Pro Automatic is a 43 mm pilot‑style watch that combines a military‑inspired look with the practicality of a Swiss Made Sellita SW330‑2 GMT movement. Its dial is busy but purposeful, featuring the Swiss Air Force seal, a GMT hand for tracking a second time zone, and a date display under a flat AR‑coated sapphire crystal. With 200 m water resistance, a black‑coated stainless‑steel case, and a bold red rubber‑strap option, it is built to feel robust and purposeful on the wrist. Priced at $1,700 USD, it targets travelers and aviation fans who want a capable, multi‑time‑zone tool watch with a strong design identity.
Comparing Time
Best Affordable Alternatives to the Rolex Daytona
This piece surveys more accessible options for those drawn to the Rolex Daytona’s look and cachet but not its £14,050 price tag. At the higher end, it highlights the TAG Heuer Carrera (£6,200) and Tudor Black Bay Chrono (£5,350) for their strong visual and functional parallels. Stepping down in price, the Longines Conquest (£3,650) channels the Paul Newman aesthetic, while the Seiko Prospex Speedtimer 1969 Re‑creation (£640) offers a classic tricompax layout. For a true budget choice, the Neotype LM02 Type C Panda (£465) delivers key Daytona‑style design cues in a far more attainable package, illustrating how “affordable” can span both luxury and entry‑level segments.
Watching Time - Videos
5 Luxury Watch Brands that Sell for Microbrand Prices on the Secondary Market
This video walks through five established luxury brands that can now be bought on the secondary market at prices more commonly associated with microbrands. It explains how shifts in demand and market saturation have pushed some high-end pieces into surprisingly attainable territory. Viewers get a sense of where real value lies today, with attention to build quality, brand heritage, and long-term appeal. The goal is to help collectors and newcomers alike stretch their budgets without sacrificing craftsmanship.
Exposing Timothée Chalamet’s INSANE $2,000,000 Watch Collection
This video breaks down Timothée Chalamet’s watch collection, estimated at around $2,000,000, as a lens into his taste and persona. It highlights individual pieces, explaining what makes them significant in terms of design, complication, and brand prestige. Along the way, it connects the watches to moments in his career and public appearances, showing how they reinforce his cultivated image. The result is both a collection tour and a commentary on how modern celebrities use horology as a form of self-expression.
What Your Boring Luxury Watch Says About You
Here, the focus is on what it means to own a “boring” luxury watch: one that is conventional, understated, or easily overlooked. The video argues that such choices often signal preferences for subtlety, reliability, and practicality over flash and hype. It contrasts loud, trend-driven pieces with quietly competent icons that blend into daily life yet still speak volumes about their wearer. Viewers are invited to think about how even seemingly unremarkable watches broadcast values and personality.
Luxury Watches NEED TO CHANGE to Survive 2026
This video tackles the headwinds facing the luxury watch industry as it enters 2026, from changing consumer tastes to competition from tech and smart devices. It argues that brands must rethink not just design, but also how they communicate value, integrate technology, and address younger, more function‑oriented buyers. Sustainability and ethical sourcing feature prominently as non‑negotiable expectations for many customers. By outlining these pressures and possible responses, the piece sketches a roadmap for how traditional makers can stay relevant without abandoning their roots.
The “Holy Trinity” of Watches: The History, Relevance, and Reality of the Term
This video explains the origins of the “Holy Trinity” concept in watchmaking and how three legacy maisons came to occupy that pedestal. It covers the historical achievements, design language, and technical milestones that justified their elevated status. At the same time, it questions how well the label holds up in a landscape transformed by independents and new technologies. Viewers come away with both an appreciation of the old hierarchy and a more critical view of how prestige is defined today.
Man of the Hour series makes its USA debut
The video introduces “Man of the Hour,” an eight‑episode series streaming in the U.S. on discovery+, hosted by Wei Koh of Revolution. Rather than focusing on products, the show centers on the lives, convictions, and creative philosophies of leading independent watchmakers across cities worldwide. Episodes profile figures such as François‑Paul Journe, Karl‑Friedrich Scheufele, and Maximilian Büsser, revealing how personal histories shape their work. It situates the series within a broader cultural moment where mechanical watches are rediscovered as meaningful, human‑scale objects.
New 2026 Models From Seiko, Oris, Tag Heuer and more!
This video previews a slate of 2026 releases from brands like Seiko, Oris, and TAG Heuer, aimed at enthusiasts hungry for what is coming next. It highlights key models, design shifts, and technical updates, giving first impressions on where each brand seems to be heading. Beyond individual watches, the discussion surfaces broader trends, such as color palettes, case sizes, and movement upgrades likely to define the year. It serves as both a launch roundup and a jumping-off point for collecting plans in 2026.
Don’t Overcomplicate It: Reflecting on My First Luxury Watch
This video looks back on the experience of buying a first luxury watch and argues for keeping the decision simple and meaningful. Instead of chasing complications, hype, or resale value, the narrator emphasizes emotional resonance, milestones, and memories tied to a single piece. The story illustrates how one watch can become a personal marker of growth rather than just a status object. Viewers are encouraged to define luxury for themselves and choose pieces that genuinely fit their lives and values.
Talking Time - Podcasts
Scottish Watches Podcast #743 : What Really Happened at The GPHG and Much More
This episode brings back Barbara Palumbo to share a behind‑the‑scenes look at serving on the jury of the Grand Prix d’Horlogerie de Genève (GPHG). She talks about how jurors are chosen, how in‑person handling of watches can change opinions, and what the deliberation process actually feels like. The conversation then shifts to Dubai Watch Week, where Barbara recounts attending with her son and the cross‑generational encounters that happen around watches. Listeners get a mix of industry insight, personal stories, and reflections on how the watch world is evolving and drawing in younger enthusiasts.
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BuyingTime at Auction
A few select current auctions that caught our eye on Grailzee and Bezel
[Thursday’s auction watch, the 2020 Ulysse Nardin Blast Tourbillon 45MM Skeleton Dial Rubber Strap (1723-400)- was bid to $9,700 but did not meet its reserve or market value of approximately $21,000. - make an offer]
2019 Breguet Classique 39MM Silver Dial Leather Strap (7337BA/1E/9V6)
Auction Report: The Quiet Flex - A 2019 Breguet Classique 7337 in Yellow Gold, with Moonphase Poetry
If you want a reminder that BREGUET has been doing “serious watchmaking” longer than most brands have been doing branding, the Classique Calendrier 7337 is an elegant way to make the point—quietly, from across the room, preferably under cuff. This 2019 example (ref. 7337BA/1E/9V6) pairs an 18k yellow-gold case with a silver guilloché dial, day and date apertures at roughly 10 and 2 o’clock, and a moonphase that feels less like a complication and more like a miniature artwork: a hammered gold moon floating over a lacquered blue sky. BREGUET leans into this “organized elegance” layout on the 7337—off-centered time display, balanced indications, and traditional finishing—so the dial reads as composed rather than crowded.
The seller represents the watch as being in very good condition, noting only minor wear to the leather strap. It includes the original box and papers dated September 30, 2019, which matters more than it should with modern BREGUET—not because the watch is delicate, but because completeness still acts as a value stabilizer when you eventually decide to rotate it out. Mechanically, the 7337 is powered by BREGUET’s ultra-thin automatic caliber, finished to the brand’s classical standards, but the real appeal remains the dial work: hand-turned guilloché, blued hands, and a moonphase that looks like it was designed by someone who actually pays attention to the night sky.
At retail, this reference carries an MSRP of $55,000, squarely positioning it as a flagship Classique. On the secondary market, however, reality intervenes. Comparable examples of the 7337 in yellow gold routinely trade far below retail, often landing in the high-teens to low-$20,000 range depending on condition, completeness, and timing. That disconnect is precisely why this reference remains one of the smarter entry points into modern BREGUET ownership: substantial gold content, legitimate complications, and true historical continuity—without the boutique premium.
This is very much a “buy the watch, not the hype” situation. Check for excessive polishing on the 18k case, confirm the condition of the strap and clasp, and—if available—verify recent service or timekeeping performance. With box and dated papers, this example checks the most important boxes, and the design itself is about as trend-proof as contemporary watchmaking gets.
The auction for this 2019 BREGUET Classique 7337 ends Tuesday, January 13, 2026, at 7:57 pm. If you’ve been waiting for a reason to own a modern BREGUET that actually behaves like one on the wrist—and on the balance sheet—this may be your window.
Current bid: $12,500
This roundup is seriously impressive, especially the depth on secondary market trends. The Union Glashutte roadster tribute got me thinking about how automotive heritage still carries real weight in horology even tho most of us will never drive a vintage race car. I've noticed lately that these motorsport-inspired pieces tend to hold their value better than generic sports watches, prolly because the story matters as much as the specs. My dad's old Heuer tells me everything I need to know about that connection.